Forever 21 debuts in Amritsar

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~Popular TV celebs Karan Kundra and VJ Anusha Dandekar inaugurate the new store~

Amritsar, November 03, 2017:  Forever 21, a leading fast fashion brand from Aditya Birla Fashion and
Retail Ltd. expanded its presence in Punjab, with its maiden store in Amritsar. Having established a
strong affinity with the fashionistas in Mumbai, Delhi, Bangalore, Pune, Hyderabad, Mohali, Ludhiana,
Chennai and Siliguri, Forever 21 promises to provide a fashion journey with global trends and latest
collections.  With the addition of 3 rd  store in Punjab, the brand has taken the national count to 19
stores. Popular TV celeb Karan Kundra and renowned singer and Video Jockey Anusha Dandekar
inaugurated the store with much pomp and show.

Mr. Rahul Jhamb, Brand Head, Forever 21 said, “Punjab is an important market for us and we are
excited to start our new innings in Amritsar. At Forever 21, we aspire to make high fashion accessible to
fashion-conscious youngsters by introducing different styles every week. The new collection will be
available across all our stores in the country. We would like to thank all our patrons for making Forever
21 the most loved fashion destination of the country.”

Spread over 7000 sq.ft and prominently located at Mall of Amritsar, the new store houses the latest
collection and offers a wide range of trendy fashion collectibles at budget friendly prices.

Inspired by global runway trends, the newly launched collection embraces of logo tees, sheer ruffle
adorned blouses, velvet to silk camisoles that are set against denim jackets, skirts and trousers mirrors
are the spirit of the collection. The new look of the classic moto jacket with studs is a wardrobe must
have for the uber-chic women. Adding on to the collection is the wide range of accessories to choose
from. Beanies, studded belts, golden hoop earrings, knee high socks, rose colored sunglasses and
metallic booties, these fashion accessories is surely going to up the glam quotient of the discerning
women.

And that’s not all, the latest collection also hosts an exciting range for men that include interesting
variety of two tone denims and track jackets with unique detailing and pops of color, velvet hoodies and
camouflage which will provide a fresh and modern spin to their wardrobe.

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