Max Fashion announces the winner of its Festive CSR Campaign- ‘Make a Wish, Make a Difference’

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Max Fashion, India’s largest fashion brand, as a part of their festive season
celebration, had run its CSR campaign ‘Make a Wish, Make a Difference’ in
Delhi NCR Region. Through this initiative Max reached out to its customers and
gave them a platform to fulfil their wishes and make a difference in other
people’s lives as well.
This campaign, which commenced with the noble thought of making Diwali
special for everyone, witnessed over 30,000 customer participating to register
their wishes from a given wish list for themselves and for the less privileged.
The campaign was welcomed with open hearts, 50 underprivileged children, in
association with Child Rights and You (CRY), were treated with a special Diwali
lunch, new clothes for the festivities, books and stationery and medical aid
Along with this, 16 winners from Max have been rewarded with gifts (such as
kindle,mobile phones, wrist watches & max merchandise)worth 2 Lakhs to the
underprivileged kids & max customers.
Talking about the initiative, Saurabh Garg, Regional Manager, Max Fashion
said, “We are amazed at the response we have got from our customers for
such a special cause to spread joy and togetherness among the ones who
might not get to celebrate Diwali in the way we do. Max understands the value
of giving back to the society and this initiative aimed to make a difference in
the lives of the less fortunate”.
Commenting on the association, Radio Mirchi’s RJ Sayema said, “We chose to
partner with this cause because we believe it can eventually influence a
behaviour change. This initiative has encouraged people to make a wish for
someone else and spread happiness. The response we received has been
overwhelming.”

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